FORD HMX

HMX means Human+Machine Experience.

For this project, Ford tasked my design team with doing a lot of consumer research for a certain, unnamed, future vehicle. Specifics were purposefully obscured. For this research, that was then pitched to Ford engineers and marketers, they wanted nice illustrations to go along with the pitch. The illustrations would document key moments in the consumer’s journey with the product.

As with any HMX project this was all very conceptual. Who knows, probably still subject to remaining confidential!